Senior thinking. Hands-on delivery.

I’m Vicki, founder of STRATA. Over the past 15 years, I’ve seen marketing from perspectives that don’t often come together in one person.

• 01In-house Head of Marketing
• 02Fractional marketing leader
• 03Agency owner
• 04Part of the team delivering the work

I know what it means to be accountable for the strategy, manage budgets and people, make commercial decisions and still understand exactly what it takes to get a campaign, website or marketing system live.

My experience goes well beyond developing plans. I’ve worked hands-on across the full breadth of marketing:

• Brand positioning
• SEO
• Paid media
• Content
• Creative
• Website design & development
• Analytics
• CRM
• Automation
• Marketing technology

I understand the technical detail behind the tools, the commercial thinking behind the decisions and the people needed to make it all work.

I can see the bigger picture without losing sight of the detail.

That combination is what makes my approach different. I know how to lead a marketing function, but I also know how the work gets built, where things break down and how to connect the moving parts.

I created STRATA to bring everything I’ve learned into one focused consultancy, working with the industries and businesses I know and enjoy most — particularly recruitment, executive search, talent attraction and specialist B2B.

Not another layer of advice. The experience to connect the layers, make better decisions and move the work forward.

Senior thinking. Hands-on delivery. Every layer connected.