CRM configuration
Planned against your commercial goals and connected to the rest of your marketing.
CRM
CRM
Connect enquiries, people and marketing activity in your chosen CRM.
What I can help with
Practical, senior-led delivery.
I can deliver the work directly, work alongside your internal team or coordinate specialist support. Scope, outputs and responsibilities are defined for your business.
Segmentation
Planned against your commercial goals and connected to the rest of your marketing.
Sales handoff
Planned against your commercial goals and connected to the rest of your marketing.
Reporting integration
Planned against your commercial goals and connected to the rest of your marketing.
Clear steps, agreed outputs.
- 01
Review
Understand where you are, what is working and what is not.
- 02
Plan
Agree priorities, scope, owners and measures.
- 03
Deliver
Do the work, hands on, alongside your team.
- 04
Measure
Report on results and refine what comes next.
Tools where they help, never as the strategy.
Software subscriptions are agreed separately. Outbound and personal data workflows account for applicable privacy, direct marketing and platform requirements.
Experience
Brands Vicki has worked with.
Ready to make your marketing work harder?
Whether you need fractional CMO leadership, a better connected marketing operation or help attracting the right talent, let’s discuss the right starting point.
Let’s Talk