Recruitment and executive search

Marketing that understands your market.

Connected client acquisition, candidate attraction and partner authority for recruitment and executive search businesses.

Let’s Talk Ways to work together
Recruitment consultants in a modern office
Experience

Brands Vicki has worked with.

  • Accenture
  • XTB
  • GenHive
  • Heidelberg Materials
  • Nord
  • BW&P
  • Seer
Consultant reviewing campaign results on screen
Recruitment businesses

Give your consultants a clear position in the market.

Most recruitment firms sound the same. I help you define what makes your business different, build visibility for the company and its consultants, and connect client acquisition with candidate attraction so both sides of the market grow together.

  • Client and market positioning
  • Consultant LinkedIn visibility
  • Candidate content and campaigns
  • CRM, nurture and performance
Senior leaders in conversation
Executive search

Strengthen partner authority and senior conversations.

Executive search is built on reputation. I help partners articulate their practice, publish thought leadership with substance and present credentials that earn trust before the first meeting.

  • Partner thought leadership
  • Practice positioning and messaging
  • Credentials and brand authority
  • Targeted client acquisition
What I bring together

One connected engine for both sides of your market.

Clients and candidates are different audiences with the same question: why you? Every layer is built to answer it.

01

Positioning

A clear market position, sector focus and messaging consultants can use with confidence.

  • Brand DNA
  • Sector propositions
  • Messaging frameworks
02

Visibility

Company and consultant presence that keeps you front of mind with clients and candidates.

  • LinkedIn programmes
  • Content calendars
  • Website and SEO
03

Acquisition

Targeted outbound and campaigns that open conversations with the right decision makers.

  • Target account lists
  • Outbound sequences
  • Data enrichment
04

Systems

CRM, nurture and reporting so marketing activity connects to placements and revenue.

  • CRM workflows
  • Email nurture
  • Performance dashboards
How we start

A clear path from first call to momentum.

  1. 01

    Discovery

    Understand your market, desks, clients and current marketing.

  2. 02

    Positioning

    Define what you stand for and how each audience should hear it.

  3. 03

    Plan

    A prioritised 90 day roadmap with owners and measures.

  4. 04

    Deliver

    Lead and deliver the work alongside your team.

  5. 05

    Improve

    Review performance and sharpen what works.

A good fit if you are…

  • A recruitment or search firm ready to grow beyond referrals
  • Hiring consultants and need a stronger employer story
  • Running marketing without a senior owner
  • Investing in LinkedIn and content without clear results
  • Entering a new sector, region or practice area

I understand recruitment because I have built marketing inside it.

Strategy, people and systems connected around how recruitment and search businesses actually win.

Two sides of business growth

Get in front of the right clients. Attract the right talent.

01

Win clients

  • Positioning
  • Visibility
  • Demand

Get your business in front of the people who matter.

Build authority in your market, reach the right decision makers and turn interest into real commercial conversations.

Explore 02

Attract talent

  • Employer brand
  • Campaigns
  • Hiring

Make the people you want to hire want to know you.

The best specialists and senior leaders are rarely looking. I help you create interest before they are ready to apply.

Explore

The right positioning. The right audience. The right channels. The right technology. One connected approach.

Ready to make your marketing work harder?

Whether you need fractional CMO leadership, a better connected marketing operation or help attracting the right talent, let’s discuss the right starting point.

Let’s Talk