Talent attraction

Give the right people a reason to join.

Employer brand and talent attraction for every business, not just recruitment agencies.

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Employer brand

Attract the right people.

Your marketing should communicate why people should work with you or join your business.

I help connect your employee value proposition, external talent positioning and candidate journeys so the people you want to hire understand what makes you different.

  • Employer value proposition and external talent positioning
  • Careers page strategy, content and design
  • Candidate audience research and messaging
  • Employee stories and recruitment content
  • LinkedIn employer brand and recruitment campaigns
  • Talent landing pages, nurture emails and conversion tracking
  • Recruitment advertising creative and campaign measurement
From proposition to campaign

Every touchpoint telling the same story.

01

Employee value proposition

Define what you offer, why it matters and how to say it with credibility.

02

Careers website

Careers pages and job content that convert interest into applications.

03

Content and social

Real stories from your people across LinkedIn and owned channels.

04

Campaigns

Targeted recruitment campaigns for hard to fill and volume roles.

How it works

Built around the people you want to hire.

  1. 01

    Listen

    Interview leaders and employees to find what is true and distinctive.

  2. 02

    Define

    Shape the proposition, messaging and audience priorities.

  3. 03

    Create

    Build careers content, pages and campaign assets.

  4. 04

    Launch and measure

    Run campaigns and track applications and quality.

Who this is for

  • Growing businesses competing for scarce skills
  • Organisations with a weak or inconsistent employer story
  • Teams relying on job boards alone
  • Leaders wanting a careers site that actually converts
Experience

Brands Vicki has worked with.

  • Accenture
  • XTB
  • GenHive
  • Heidelberg Materials
  • Nord
  • BW&P
  • Seer

Two sides of business growth

Get in front of the right clients. Attract the right talent.

01

Win clients

  • Positioning
  • Visibility
  • Demand

Get your business in front of the people who matter.

Build authority in your market, reach the right decision makers and turn interest into real commercial conversations.

Explore 02

Attract talent

  • Employer brand
  • Campaigns
  • Hiring

Make the people you want to hire want to know you.

The best specialists and senior leaders are rarely looking. I help you create interest before they are ready to apply.

Explore

The right positioning. The right audience. The right channels. The right technology. One connected approach.

Ready to make your marketing work harder?

Whether you need fractional CMO leadership, a better connected marketing operation or help attracting the right talent, let’s discuss the right starting point.

Let’s Talk