From attracting the right clients to attracting the right talent, STRATA connects strategy, brand, campaigns, people and technology to make marketing work harder.
PositioningVisibilityGrowth
Make the difference clear. Put it in front of the right people. Connect the marketing that turns attention into opportunity.
Connect your marketingTwo sides of business growth
Get your business in front of the people who matter.
Build authority in your market, reach the right decision makers and turn interest into real commercial conversations.
Explore 02Make the people you want to hire want to know you.
The best specialists and senior leaders are rarely looking. I help you create interest before they are ready to apply.
ExploreThe right positioning. The right audience. The right channels. The right technology. One connected approach.
Vicki · Founder of STRATA
15 years in marketing
I’m Vicki, founder of STRATA. Over the past 15 years, I’ve seen marketing from perspectives that don’t often come together in one person.
Senior thinking. Hands-on delivery. Every layer connected.
Read more about me and my experience
Join the strategy, people, channels and systems. One coordinated approach across brand, demand generation, recruitment marketing, technology and performance. I bring the moving parts together so your marketing works as a connected operation.
Internal brand, consultant visibility and client acquisition.
Positioning, thought leadership and reputation.
Content, campaigns, outbound, candidate and commercial metrics.
Account targeting, email and LinkedIn outreach.
Lead capture, workflows, nurture and sales handoff.
Practical AI for research, content and workflows, connected to your CRM.
Prospect research, Clay and Prospeo where suitable.
External employer brand, candidate attraction and recruitment campaigns.
Founder content, consultant content and company pages.
A clear direction. One connected marketing operation.
The right message is only the start. I connect your data, campaigns and follow-up so each interaction has a clear next step, using AI where it genuinely saves time and improves relevance.
Connect website enquiries, campaign responses and prospect research in your CRM.
Forms · Enquiries · CRMOrganise contacts by audience, interest and stage, with clean data and relevant context.
Audience · Data · IntentConnect content, LinkedIn and email around the audience and the commercial objective.
Messaging · Content · ChannelsBuild nurture workflows and clear sales handoffs, with a person owning the next action.
Nurture · Handoff · OwnershipJoin campaign activity and CRM outcomes to understand what is working and where to focus.
Tracking · Dashboards · DecisionsNot AI for the sake of it. I use practical AI tools inside your marketing operation, connected to your CRM, so research, content and follow-up move faster without losing the human judgement that wins business.
Prospect research, data enrichment, content support and reporting, used where it genuinely saves time and improves relevance.
AI works best on clean, organised data. I connect it to your CRM and workflows so the output lands somewhere useful.
AI supports the work, it does not replace judgement. Every output is reviewed, on-brand and agreed with you first.
THE STRATA PERSPECTIVEThe visible marketing is the brand, website, content, LinkedIn, campaigns and events. Underneath are the foundations that make it effective.
Brand. Websites. Content. Campaigns.
Market insight, commercial objectives, positioning, talent proposition, people, CRM, automation, data and measurement.
Clarity before you commit. Leadership when you need it. Connected growth and hands on delivery. Choose the right starting point.
Brand DNA, positioning and a practical marketing roadmap.
Fractional CMO leadership and strategic direction.
Marketing leadership, content, campaigns and outbound.
Hands on marketing projects and implementation.
Most marketing stops at the post or the campaign. I connect the messaging, data and follow-up underneath, so every piece of activity has somewhere to go.
Clear positioning and messaging for each audience, so clients and candidates instantly understand why you.
A clean CRM and joined-up data, so you know who you are talking to and where every lead or candidate sits.
Targeted campaigns across LinkedIn, email, content and search, built around real commercial priorities.
Automation and nurture journeys that keep conversations moving, so interest turns into meetings and hires.
Senior thinking and practical capability, connected around what your business needs.
Audits, planning, leadership and team development.
Brand DNA, messaging, creative direction and identity.
Design, development, SEO and AI search content.
LinkedIn, email, creative, paid media and events.
ICP, Clay, Prospeo, Instantly, HeyReach and lead workflows.
Practical AI, integrations, segmentation, nurture, dashboards and reporting.
Define the roles, find the right people and build a marketing team that delivers.
Whether you need fractional CMO leadership, a better connected marketing operation or help attracting the right talent, let’s discuss the right starting point.
Let’s Talk