From attracting the right clients to attracting the right talent, STRATA connects strategy, brand, campaigns, people and technology to make marketing work harder.
Two sides of business growth
Get your business in front of the people who matter.
Build authority in your market, reach the right decision makers and turn interest into real commercial conversations.
Explore 02Make the people you want to hire want to know you.
The best specialists and senior leaders are rarely looking. I help you create interest before they are ready to apply.
ExploreThe right positioning. The right audience. The right channels. The right technology. One connected approach.
Vicki · Founder of STRATA
15 years in marketing
I’m Vicki, founder of STRATA. Over the past 15 years, I’ve seen marketing from perspectives that don’t often come together in one person.
Senior thinking. Hands-on delivery. Every layer connected.
Read more about me and my experience
Join the strategy, people, channels and systems. One coordinated approach across brand, demand generation, recruitment marketing, technology and performance. I bring the moving parts together so your marketing works as a connected operation.
Internal brand, consultant visibility and client acquisition.
External employer brand, candidate attraction and recruitment campaigns.
Positioning, thought leadership and reputation.
Founder content, consultant content and company pages.
Account targeting, email and LinkedIn outreach.
Lead capture, workflows, nurture and sales handoff.
Prospect research, Clay and Prospeo where suitable.
Content, campaigns, outbound, candidate and commercial metrics.
A clear direction. One connected marketing operation.
THE STRATA PERSPECTIVEThe visible marketing is the brand, website, content, LinkedIn, campaigns and events. Underneath are the foundations that make it effective.
Brand. Websites. Content. Campaigns.
Market insight, commercial objectives, positioning, talent proposition, people, CRM, automation, data and measurement.
Clarity before you commit. Leadership when you need it. Connected growth and hands on delivery. Choose the right starting point.
Brand DNA, positioning and a practical marketing roadmap.
Fractional CMO leadership and strategic direction.
Marketing leadership, content, campaigns and outbound.
Hands on marketing projects and implementation.
Your marketing should help people understand why they should buy from you, work with you or join your business.
I help recruitment companies attract clients and candidates. I also help businesses in other sectors strengthen their employer brand, communicate their employee value proposition and reach the people they want to hire.
Senior thinking and practical capability, connected around what your business needs.
Audits, planning, leadership and team development.
Brand DNA, messaging, creative direction and identity.
Design, development, SEO and AI search content.
LinkedIn, email, creative, paid media and events.
ICP, Clay, Prospeo, Instantly, HeyReach and lead workflows.
Integrations, segmentation, nurture, dashboards and reporting.
Define the roles, find the right people and build a marketing team that delivers.
Whether you need fractional CMO leadership, a better connected marketing operation or help attracting the right talent, let’s discuss the right starting point.
Let’s Talk