Brand DNA & positioning

Brand DNA & positioning

Define what makes your business different and give your people a clear story to tell.

Let’s Talk Ways to work together
What I can help with

Practical, senior-led delivery.

I can deliver the work directly, work alongside your internal team or coordinate specialist support. Scope, outputs and responsibilities are defined for your business.

01

Brand DNA workshop

Planned against your commercial goals and connected to the rest of your marketing.

02

Market review

Planned against your commercial goals and connected to the rest of your marketing.

03

Audience understanding

Planned against your commercial goals and connected to the rest of your marketing.

04

Documented messaging framework

Planned against your commercial goals and connected to the rest of your marketing.

How it works

Clear steps, agreed outputs.

  1. 01

    Review

    Understand where you are, what is working and what is not.

  2. 02

    Plan

    Agree priorities, scope, owners and measures.

  3. 03

    Deliver

    Do the work, hands on, alongside your team.

  4. 04

    Measure

    Report on results and refine what comes next.

Experience

Brands Vicki has worked with.

  • Accenture
  • XTB
  • GenHive
  • Heidelberg Materials
  • Nord
  • BW&P
  • Seer

Ready to make your marketing work harder?

Whether you need fractional CMO leadership, a better connected marketing operation or help attracting the right talent, let’s discuss the right starting point.

Let’s Talk