AI use-case review and priorities
Planned against your commercial goals and connected to the rest of your marketing.
AI in your marketing
AI in your marketing
Practical AI that supports your marketing operation, connected to your CRM and workflows, with a person staying in charge.
What I can help with
Practical, senior-led delivery.
I can deliver the work directly, work alongside your internal team or coordinate specialist support. Scope, outputs and responsibilities are defined for your business.
Research and content support
Planned against your commercial goals and connected to the rest of your marketing.
Workflow and enrichment automation
Planned against your commercial goals and connected to the rest of your marketing.
Human oversight and quality checks
Planned against your commercial goals and connected to the rest of your marketing.
Clear steps, agreed outputs.
- 01
Review
Understand where you are, what is working and what is not.
- 02
Plan
Agree priorities, scope, owners and measures.
- 03
Deliver
Do the work, hands on, alongside your team.
- 04
Measure
Report on results and refine what comes next.
CRM, data & marketing automation
From first interest to the next conversation.
The right message is only the start. I connect your data, campaigns and follow-up so each interaction has a clear next step, using AI where it genuinely saves time and improves relevance.
- 01
Capture
Bring the signals together
Connect website enquiries, campaign responses and prospect research in your CRM.
Forms · Enquiries · CRM - 02
Segment
Know who you are talking to
Organise contacts by audience, interest and stage, with clean data and relevant context.
Audience · Data · Intent - 03
Campaign
Make the message relevant
Connect content, LinkedIn and email around the audience and the commercial objective.
Messaging · Content · Channels - 04
Follow-up
Keep the conversation moving
Build nurture workflows and clear sales handoffs, with a person owning the next action.
Nurture · Handoff · Ownership - 05
Report
See what needs to improve
Join campaign activity and CRM outcomes to understand what is working and where to focus.
Tracking · Dashboards · Decisions
Experience
Brands Vicki has worked with.
Ready to make your marketing work harder?
Whether you need fractional CMO leadership, a better connected marketing operation or help attracting the right talent, let’s discuss the right starting point.
Let’s Talk