Employer brand is more than a careers page.

How organisations across sectors can give the right people a genuine reason to join.

By Vicki · · 4 min read

A careers page is often where employer brand starts and stops. The people you want to hire are forming an opinion long before they reach it.

Start with the truth

Strong employer positioning comes from what it is genuinely like to work with you: the work, the people, the progression and the values in practice.

Show it consistently

Employee stories, leadership content, campaigns and the application experience should all reinforce the same message.

Measure it

Track application quality, source and conversion, not just volume, so talent attraction is judged on the hires it creates.

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