Recruitment and executive search businesses sell to clients and attract candidates at the same time. Treating those as separate jobs creates mixed messages and wasted effort.
One position, two journeys
Your market position should be clear enough that a hiring manager and a candidate both understand what you specialise in. The journeys differ, but the story should not.
Consultants are the channel
In recruitment, people buy from people. Consultant LinkedIn visibility, credible content and a consistent voice often do more than a company page alone.
Connect the systems
CRM, nurture and reporting should show how marketing supports both sides of the business, so you can see what brings in clients and what brings in talent.